History

In 1931 a pharmacist who was an enthusiastic skier and mountain-climber developed
Labisan^® in his Maria Schutz Apotheke (Maria Schutz Pharmacy) and introduced the
product in the Austrian market. Within a short time the new medication proved most useful
as a cream for cold sores among alpine climbers. Hence the trademark was registered internationally in 1936. Since this time Labisan^® is an established product among creams
and ointments for cold sores.
Since the laws in Austria concerning medical drugs became more stringent, Labisan^®
was registered as a pharmaceutical product under the name of Labisan^® med in 1990.
Since this time Labisan^® med is only available in pharmacies. In addition,
Maria Schutz Apotheke developed the cosmetic version of this product, namely Labisan^® protective.

Advertisements
Labisan^® is a trademark since more than 70 years and has been able to hold its ground successfully in the international market. During this long period of time, a number of
different advertisement placards were designed. These placards, shown here in retrospect,
trace the development of the Labisan^® trademark and also show that the graphic presentation
of the product was closely linked with the respective time period.

1935

1958

1969

1976

1984

2002

2004

2006

2007

2008

2008

2008